Collecting and analyzing donor data gives nonprofits a major advantage when targeting both new and old supporters. According to Kevin Joy at BizTech, 90% of nonprofits are collecting data, but only 5% are letting that data influence company decisions. It is important for nonprofits to find a program that can help them manage data and target donors effectively. Here are what sets these 5 Customer Relationship Management Programs (CRM) apart.
Nonprofits can use Salsa to profile donors and other supporters such as volunteers. The software keeps a digital portfolio of the data collected on each supporter. Salsa CRM even tracks when and why individuals were offering the nonprofit support. The software is intuitive and creates a summary of who they should target and what time the nonprofit should reach out to them in order to increase their chances of a donation.
Neon CRM is specifically designed for nonprofits. The cloud-based program tracks and separates data on individual, household, and organization donations. This makes it easier to determine what marketing method will be most effective when targeting specific people or organizations. The program also allows nonprofits to plan future efforts by timing events and schedule reminders based on the donor’s communication preference and donation history.
EveryAction CRM is trusted by many major nonprofits worldwide such as the United Nations Foundation and the National Audubon Society according to Joy. It allows nonprofits to infiltrate their donors’ Facebook feeds. Facebook Ad Manager is integrated into the software so that nonprofits can plan and launch campaigns right from the site, and track the campaign’s profits. Nonprofits can even upload contacts to EveryAction to help build their donor profile.
What sets Bloomerang apart as a CRM software is its focus on donor retention. The program tracks both long-term and short-term engagement and retention in real-time. Bloomerang connects with the nonprofit’s Twitter account for “targeted social listening” to find and contact current and prospective donors. It also allows organizations to automate some aspects of customer relations, such as sending automated thank you notes after a donation.
Salesforce offers a Nonprofit Success Pack that makes it easy for nonprofits to start tracking and analyzing their data. The program comes with training apps and tools, to help small nonprofits begin to grow their donor base. As they grow, nonprofits can even customize their marketing plans and demographics as they shift.
Story via BizTech